Notes
Recent thinking.
Practical notes on email marketing: what's working, what isn't, and what we're paying attention to. Written for operators, not for SEO.
- 12 Mar 2026
List health is not list size
Most NZ businesses are sending to lists that are quietly costing them deliverability. Here's what to check first.
Read - 04 Feb 2026
The welcome series is the highest-leverage email you'll ever send
If you're going to build one automation this year, build this one. A practical structure for a four-email welcome sequence.
Read - 15 Jan 2026
When to bring in an email specialist (and when not to)
A practical view on when an email specialist earns their fee, and when a good template and a calendar reminder will do the same job.
Read