Kraft Digital

Disruption, engineered.

We build digital products, growth systems, creative ventures, and brand machinery for companies ready to move differently.

Enter the system Start a build

SYS // MASTER BRAND

A disruption studio with specialist engines.

Kraft Digital is the parent system behind a set of focused divisions: app development, lifecycle email, game development, consulting, and art-led creative practice. Each has its own craft. Together they form a sharper way to build, launch, and scale.

SYS // ECOSYSTEM

One system. Specialist engines.

Hover a node to read its position. Select it to open the module.

node map online // 5 engines connected

VS-01 // core module

Viv Signal

Build the product.

Apps and platforms built for movement.

The product engineering engine. Apps and platforms designed, built, and shipped end to end.

Viv Signal designs and engineers digital products that are meant to be used, not admired. Its first product, Viv, reads your Apple Health data on-device and tells you what kind of movement makes sense today, computed entirely on your phone.

Build the product

system view // product

Viv reads Apple Health on-device and computes every score on your phone. Reveal the layer underneath.

EM-02 // core module

Email Marketing

Engineer the signal.

Email systems that turn attention into revenue.

The lifecycle engine. Capture, segment, automate, convert, retain.

Email is the only channel this division works in, and the only one it wants to. For New Zealand businesses with a useful list and not enough time, we audit the account, repair the foundations, and run the channel as a system rather than a series of sends.

Engineer the signal

Step through the lifecycle

01 / 05 · Capture

Forms, offers and moments engineered to turn attention into permission.

GM-03 // core module

KFT Games

Create the world.

Worlds worth entering.

The game development engine. Original worlds and IP built to be entered, not just played.

KFT Games develops original games as long-term IP. Two worlds are in development now: NestBound, a cosy survival world, and ScrollKeeper, a hand-drawn adventure. Both are engineered with the same discipline as every other product in the Kraft OS.

Enter the world

Two worlds are taking shape inside KFT Games.

dormant signal // Cosy survival

NB-██████

Build a home at the edge of a quiet wilderness.

dormant signal // Hand-drawn adventure

SK-██████

Every scroll you keep rewrites the world.

EC-04 // advisory layer

Eugene Chetty

Shape the strategy.

Consulting for digital capability and innovation.

The advisory layer. Strategic consulting from the founder of the system.

Two decades of marketing and digital leadership across New Zealand, the UK, and African markets, applied to one recurring problem: the translator gap between strategy and delivery. Direct counsel on digital capability, performance culture, and commercial innovation.

Book strategic consulting

outbound // leaves the kraft os

advisory console // thesis 01 / 04

“There is a translator gap between strategy and delivery. Everywhere, every time.”

Rebuilding and unifying digital functions at Barclays, Standard Bank, Microsoft and MultiChoice. Transitioning teams, restructuring functions, leaving infrastructure that keeps evolving.
Get the business thinking in performance terms first, then instrument it, then optimise. The data is always messy. That is the work.
Commercial ideas that have never been done before. When load-shedding hit South Africa, #ShedHappens turned a crisis into a consumer engine for DStv and won a Promax award.
Marketing and digital functions where capability stays after people move on, through clear process, genuine development, and teams who understand both the creative and commercial sides.

GG-05 // linked world

Grace&Ground Studio

Ground the art.

Art with warmth, story, and stillness.

The art-led practice. The one warm, tactile room in the system.

An art-led creative practice working with warmth, story, and stillness. The deliberate counterweight to the rest of the OS. The studio is being prepared and opens later this year.

Coming soon

from the studio

Opening later this year

Grace&Ground is the one warm, tactile room in the system. It is being prepared now.

covered

SYS // MANIFESTO

We do not decorate the internet.

We build systems that move people, products, markets, and ideas.

A website should not just explain a business.
An app should not just function.
An email should not just send.
A game should not just play.
A brand should not just exist.

Everything digital should create leverage.

That room is Kraft.

SYS // INTAKE

Start a build

Tell the system what you want to move. The form re-shapes around your intent.