Email marketing, done properly.
For New Zealand businesses with a useful list, inconsistent sending, and not enough time to run email properly. We audit it, repair the foundations, and run the channel, so it stops being the thing nobody gets to.
Recent, measured results
Recent results from New Zealand engagements. The kind of numbers we would want to see ourselves.
3.2×
Email-attributed bookings, Wellington healthcare practice
0 → 41%
Open rate from a cold-start NZ agency list
2 weeks
From audit booking to a written report you can act on
What we usually find
Most email programs aren't broken. They're just gathering dust.
Almost every list we look at has the same story behind it. Not neglect exactly, just a channel that never had an owner. Here is what we usually find.
Cadence
Sending has gone quiet
Campaigns go out when someone remembers. Monthly at best, often with a gap of a season or more. The list slowly forgets who you are.
Automation
Automations built once, never revisited
A welcome email from three platform versions ago, still running. Or nothing automated at all, and every send built from scratch.
Deliverability
Mail quietly landing in spam
Authentication half-configured, sender reputation drifting. Open rates fall and nobody can say exactly why.
Segmentation
One list, one message, everyone
Engaged buyers and people who haven't opened in two years receive the same email. Both outcomes suffer for it.
Reporting
Numbers nobody reads
A dashboard exists somewhere. What it means for the business, and what to do next, doesn't.
Ownership
It belongs to whoever has time
Email sits between marketing, the owner, and an agency that mostly does other things. So it sits.
What we do
We run email as a system, not a series of sends.
A campaign is the visible part. Underneath it sits infrastructure, list structure, and automation that decide whether any of it works. We look after the whole thing.
- 01
Audit
A clear read on the account, the list, and the deliverability picture before anything changes.
- 02
Deliverability
Authentication, sender reputation, and bulk-sender compliance kept in working order.
- 03
Segmentation
List structure that reflects how people actually behave, so the right message reaches the right contacts.
- 04
Automation
Welcome, nurture, re-engagement and lifecycle flows that run without supervision.
- 05
Campaigns
Planned, written, designed and sent on a steady cadence the list can rely on.
- 06
Reporting
Monthly, in plain language: what worked, what didn't, and what changes next.
- 07
Lifecycle systems
The whole channel run as one program, instead of seven disconnected tasks.
The same loop runs every month. Nothing here is a one-off.
The model
Four ways to work with us.
From a one-off audit to running your whole email channel. Most clients start with the audit and decide from there.
Email Audit
A focused review of your account, deliverability, list health, and program. Two weeks, fixed fee, a written report and a working session.
Managed Campaigns
Ongoing campaign production on a monthly cadence. We plan, write, design, and send. You sign off. Roughly 30 minutes of your time a month.
Email Program
Full ownership of email: strategy, automation, campaigns, and reporting. The email team you don't have to hire.
Email Projects
Migrations, automation builds, account rebuilds, template systems. Scoped and quoted upfront, with a clear start and end.
Evidence
Recent work.
Two recent engagements, written up plainly. Both are steady operational improvements rather than one-off wins.
3.2×
Increase in email-attributed bookings within six months
From inconsistent newsletters to a working email program
An owner-operated physiotherapy practice with a healthy patient list and an inconsistent send pattern. We rebuilt the email program around appointment cycles, education, and steady monthly contact.
Read case study0 → 41%
Open rate from a cold-start list in nine months
Building the email function for an early-stage agency
A new digital agency without an email channel of its own. We set up the platform, built the program from zero, and now run it as their embedded email team.
Read case studyHow we work
Most agencies treat email as an afterthought. We don't do anything else. That focus is the whole proposition, and it shows up in how an engagement actually runs.
01
One channel, in depth
No SEO, no paid ads, no social. Email is the only channel we work in, and the only one we want to.
02
Direct working relationship
No account managers, no juniors learning on your account. You work directly with the people running your program.
03
Plain accountability
Monthly reporting in clear language. We tell you what worked, what didn't, and what we are changing.
How an engagement runs
- Step 01
Audit.
Two weeks. We review the account, list, sends, automations, and deliverability, then write it up.
- Step 02
Plan.
A short program built around your business: the right cadence, automations, and segments. No off-the-shelf framework.
- Step 03
Run.
We do the work and report monthly. The channel becomes something you can stop thinking about.
Operational care
We treat your list like the asset it is.
A customer database is hard to rebuild and easy to damage. The careful, unglamorous parts of email are the ones we take most seriously.
Consent respected
We work only with contacts who chose to hear from you. No bought lists, no scraping, no quiet re-permissioning.
Authentication maintained
SPF, DKIM and DMARC kept correct, with sending aligned to Gmail and Yahoo bulk-sender requirements.
Honest unsubscribes
Leaving is one click and always works. A clean exit protects the reputation of every send that follows.
List hygiene as routine
Inactive and role addresses managed on a cycle, so deliverability holds and engagement stays real.
Your data stays yours
We work inside your platform account. Your list is never exported, sold, or moved somewhere you can't see.
Privacy taken seriously
Enquiries are used only to reply to you. We don't add you to a list. Handling email properly cuts both ways.
A practical first step
Start with a clear picture of what's actually happening.
The audit tells you what's working, what isn't, and what to fix first. Two weeks, $450, a written report and a working session, yours to keep whatever you decide to do next.