Kraft Digital · Wellington, NZ

Disruption, engineered.

A New Zealand digital studio. Our core service is email marketing, run as a system rather than a series of campaigns. Alongside it we build and own our own apps and games.

See email marketing Enter the system

SYS // WHAT WE DO

One service to hire. The rest we own.

Email marketing is the work you can hire us for, and the only channel we go deep on. Everything else here is ours: the Viv health app, the games under KFT Games, and the consulting practice Eugene runs himself. None of it is for sale. It is how the studio stays sharp, and the proof that we ship.

SYS // ECOSYSTEM

What sits inside Kraft Digital.

Click a card to read it.

Five things, and deliberately not the same kind of thing. One is a service you can hire us for. Two are products we build and own. One is the founder's own consulting practice. One is an independent studio we are associated with.

VS-01 // our own product

Viv Signal

EM-02 // service you can hire

Email Marketing

EM-02 // service you can hire

Email Marketing

Email systems that turn attention into revenue.

For New Zealand businesses with a list worth more than it is currently earning. We audit the account, repair the foundations, and then run the channel: capture, segment, automate, convert, retain. Two weeks to a written audit; after that, a program you can stop thinking about.

See email marketing

GM-03 // our own product

KFT Games

EC-04 // founder practice

Eugene Chetty

GG-05 // associated studio

Grace&Ground Studio

Services

What you can hire Kraft Digital to do.

EM-02 // service you can hire

Email Marketing

Engineer the signal.

Email systems that turn attention into revenue.

The one thing you can hire us for, and the only channel we work in.

See email marketing

Step through the lifecycle

01 / 05 · Capture

Forms, offers and moments engineered to turn attention into permission.

Ventures

Products we build and own. You cannot hire us for these. They are how the studio stays sharp, and the proof that we ship.

VS-01 // our own product

Viv Signal

Build the product.

Know your energy. Move with confidence.

Our first product: an iPhone health app that reads your body on-device.

A product we build and own, not a service for hire. Viv reads your Apple Health data on-device and tells you what kind of movement makes sense today, computed entirely on your phone. It has its own home at vivsignal.com.

Visit vivsignal.com

outbound // leaves the kraft os

system view // product

Viv reads Apple Health on-device and computes every score on your phone. Reveal the layer underneath.

GM-03 // our own product

KFT Games

Create the world.

Worlds worth entering.

Our own iOS games. Three worlds; one is already on the App Store.

Original iOS games we build and own. ScrollKeeper, a Bible-knowledge trivia game, is live on the App Store. Lexio, a daily Scripture word puzzle, and NestBound, a cosy survival world, are in testing. This is also where each game keeps its privacy, terms, and support.

Enter the world

Three worlds under KFT Games. One is out.

Live // Bible-knowledge trivia

ScrollKeeper

Journey through Scripture, one question at a time.

App Store ↗

In testing // Daily word puzzle

Lexio

One word a day, drawn from Scripture.

Details →

In testing // Cosy survival

NestBound

Build a home at the edge of a quiet wilderness.

Details →

Founder and advisory

Eugene consults directly, through his own practice and his own site.

EC-04 // founder practice

Eugene Chetty

Shape the strategy.

Consulting for digital capability and innovation.

Eugene's own consulting practice, which runs on its own site.

Two decades of marketing and digital leadership across New Zealand, the UK, and African markets, applied to one recurring problem: the translator gap between strategy and delivery. Direct counsel on digital capability, performance culture, and commercial innovation.

Book strategic consulting

outbound // leaves the kraft os

advisory console // thesis 01 / 04

“There is a translator gap between strategy and delivery. Everywhere, every time.”

Rebuilding and unifying digital functions at Barclays, Standard Bank, Microsoft and MultiChoice. Transitioning teams, restructuring functions, leaving infrastructure that keeps evolving.
Get the business thinking in performance terms first, then instrument it, then optimise. The data is always messy. That is the work.
Commercial ideas that have never been done before. When load-shedding hit South Africa, #ShedHappens turned a crisis into a consumer engine for DStv and won a Promax award.
Marketing and digital functions where capability stays after people move on, through clear process, genuine development, and teams who understand both the creative and commercial sides.

Associated studio

A separate business we are close to. Not a Kraft Digital service.

Grace&Ground Studio

Art with warmth, story, and stillness.

An independent art studio we are associated with. It is a separate business, not a Kraft Digital service. It opens later this year.

SYS // MANIFESTO

We do not decorate the internet.

We build systems that move people, products, markets, and ideas.

A website should not just explain a business.
An app should not just function.
An email should not just send.
A game should not just play.
A brand should not just exist.

Everything digital should create leverage.

That room is Kraft.

SYS // INTAKE

Start a build

Tell us what you are trying to move. The form changes to suit what you pick.