About
A practice built around email.
01
Email marketing is all we do. Kraft Digital is a Wellington-based team working with owner-operated businesses and in-house marketers across New Zealand: the ones who already know email matters but don't have the time or the in-house capability to run it well.
Principles
01
One discipline, properly
We don't do SEO, paid media, or social. We don't manage websites. We send email. That narrow focus is the whole proposition. Email rewards depth, and depth is what specialising buys you.
02
You work with the people doing the work
There's no account management layer between you and the work, and no junior team practising on your account. You deal directly with the people running your program.
03
Built for the long run
Most of the value in email shows up over months, not in a single campaign. So we work mainly on monthly retainers, with project work for discrete builds. We turn down work that should be a retainer and isn't.
04
Plain language
Reporting in clear English. Briefs in clear English. Conversations about what's working and what's not, without consultant jargon. Most of what we do is craft, not science, and we try not to dress it up as something else.
Background
Two decades of marketing behind the practice.
Two decades of global experience across New Zealand, Australia, the UK, and South Africa, applied to Kiwi businesses. We’ve seen what works at scale, and what doesn’t, before choosing to focus solely on email.
Brands, we worked with
Experience spanning New Zealand, Australia, the UK, and South Africa. Global scale, localised for the New Zealand market. Global insights, applied to Kiwi businesses.
Audience
Who we work with.
Most of our clients share a few things in common.
- — They already have a list, often built carefully over years, and use Mailchimp, Klaviyo, Campaign Monitor or similar.
- — They send campaigns inconsistently. Sometimes monthly, often less.
- — They know email matters but don't have internal capability or time to run it.
- — They want a specialist who will do the work, not someone selling them strategy decks.
We're equally comfortable as the entire email function for a small business or as a specialist working alongside an in-house marketing team.
Platforms
Tools we work in.
We work most often in Mailchimp, Klaviyo, and Campaign Monitor. We've also set up and run programs in HubSpot, ActiveCampaign, and Brevo. If your business is on something else, ask. We've usually seen it.
We also handle the technical foundations as part of any engagement: sender authentication (SPF, DKIM, DMARC), domain warm-up, list hygiene, and Gmail and Yahoo bulk-sender compliance. None of it is an add-on.
Start the conversation
The simplest first step is an audit.
Two weeks, $450, a written report, and a working session. After that, we'll either be a fit or we won't.