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Kraft Digital

Disruption, engineered.

Clear strategy. Practical delivery.

Digital marketing strategy, AI consulting, email marketing and app development for New Zealand businesses. Get a clear plan and the help to put it into practice.

Kraft Digital · Wellington, New Zealand

SYS // SERVICES

How we can help.

Work out where to focus, reach your customers and put your ideas into practice.

SERVICE // STRATEGY

Digital Marketing Strategy

Give your marketing a clear direction.

Connect your business goals to the customers you want to reach, the channels you use and the budget behind them. Get a practical plan with clear priorities and measures of success.

SERVICE // AI

AI Consulting

Find a useful place for AI.

Explore where AI could help your business, where human judgement matters and what is worth trying first.

SERVICE // EMAIL

Customer Communications

Email marketing that keeps the conversation going.

Give your customers something worth opening. We plan, write, design and run email campaigns, with automation and reporting to suit. Start with an audit, get help with a project or let us manage the programme.

SERVICE // APPS

Digital Experiences

Apps people have a reason to use.

Turn your idea into an app for iOS or Android. We handle UX and UI design, development, testing and store submission. Explore our work, then tell us what you have in mind.

SYS // OUR WORLD

Our World

Click a card to read it.

Explore our apps and games, community projects, and the people and ideas behind Kraft.

VS-01 // our own product

Viv Energy & Recovery

GM-03 // our own product

KFT Games

EC-04 // founder practice

Digital Consulting

GG-05 // associated studio

Grace&Ground Studio

Viv Energy & Recovery. our own product. Understand your energy and recovery, with guidance based on your own patterns.

Apps and games

Explore the apps and games we build at Kraft Digital.

VS-01 // our own product

Viv Energy & Recovery

Build the product.

Know your energy. Move with confidence.

Understand your energy and recovery, with guidance based on your own patterns.

Viv Energy & Recovery helps you decide when to push, take it easy or rest. It uses your health data to calculate scores on your phone, keeping that data on your device. Available for iPhone and Android, published by Viv Signal.

Visit vivsignal.com

outbound // leaves the kraft os

system view // product

Your health data stays on your phone. See how Viv turns it into personal guidance.

GM-03 // our own product

KFT Games

Create the world.

Worlds worth entering.

Scripture trivia, daily word puzzles and a quieter kind of survival game.

Test your Scripture knowledge in ScrollKeeper, find the daily word in Lexio, or settle into the wilderness of NestBound. Explore the games for release information, store links and support.

Explore ScrollKeeper, Lexio and NestBound.

Live // Bible-knowledge trivia

ScrollKeeper

Journey through Scripture, one question at a time.

In testing // Daily word puzzle

Lexio

One word a day, drawn from Scripture.

In testing // Cosy survival

NestBound

Build a home at the edge of a quiet wilderness.

Digital consulting

Practical advice on digital capability, marketing and commercial innovation.

EC-04 // founder practice

Digital Consulting

Shape the strategy.

Bring strategy and delivery closer together.

Work with Eugene Chetty on digital capability, marketing performance and commercial innovation.

Drawing on two decades of marketing and digital leadership across New Zealand, the UK and African markets, Eugene helps organisations turn strategic ambition into practical decisions and stronger teams.

Explore digital consulting

outbound // leaves the kraft os

advisory console // thesis 01 / 04

“A good strategy needs people who can turn it into everyday decisions.”

  • Experience rebuilding digital functions at Barclays, Standard Bank, Microsoft and MultiChoice, with a focus on how teams work together.

  • Agree what success looks like, decide what to measure and help the team use the results.

  • Find practical opportunities in difficult conditions. For DStv, #ShedHappens responded to load-shedding in South Africa and won a Promax award.

  • Give people clear responsibilities, useful processes and the skills to make good creative and commercial decisions.

Art studio

Discover Grace&Ground Studio.

Grace&Ground Studio

Art with warmth, story, and stillness.

An independent art studio creating work with warmth, story and stillness.

Community work

Community Projects

Digital projects built for the communities around us.

Wellington Church of Christ, a project built by Kraft Digital
Live2026

Wellington Church of Christ

Helping a Wellington congregation share church life, keep everyone up to date and support Sunday school teaching.

What Kraft built: The public website, shared calendar and Sunday school app for teachers and parents.

Churton Park Halloween, a project built by Kraft Digital
Seasonal2026

Churton Park Halloween

Find the homes taking part in Churton Park Halloween, see what they are handing out and plan your trick-or-treat route.

What Kraft built: The community web app, including the map, home listings and walk planner.

PUBLISHED BY KRAFT DIGITAL LIMITED

Resources & Playbooks

Coming soonEdition 1

The AI-Augmented GTM Playbook

Work out what is holding growth back, choose what to do next and put AI to work without handing over the decisions.

The free guide brings together chapters, practical plays, diagnostics, calculators, templates and AI prompts. An evidence register shows what supports each claim.

SYS // MANIFESTO

We do not decorate the internet.

We build systems that move people, products, markets, and ideas.

  • A website should not just explain a business.
  • An app should not just function.
  • An email should not just send.
  • A game should not just play.
  • A brand should not just exist.

Make something people have a reason to use, open, play or come back to.

That's Kraft Digital.