Neuroscience and Digital Marketing: How Understanding the Brain Can Boost Engagement and Conversions

AT Kraft Digital, we’re always looking for ways to stay ahead of the curve when it comes to digital marketing. One area that has caught our attention recently is the field of Neuroscience and its applications in marketing. Neuroscience is the study of the nervous system and how it relates to behaviour, emotions, and cognition. By understanding how the brain …

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Marketing Myopia: Why Focusing on Products Can Be a Risky Business

Marketing is an essential part of any business, but when companies focus too heavily on their product features and benefits, they can fall into the trap of marketing myopia. Marketing myopia refers to a narrow-minded focus on a specific product or service, rather than on the broader customer needs and wants that the product or service is intended to fulfill. …

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