Kraft Digital — InsightsNotes on email marketing for NZ businesses.https://kraftdigital.co.nz/en-nzList health is not list sizehttps://kraftdigital.co.nz/insights/list-health-is-not-list-size/https://kraftdigital.co.nz/insights/list-health-is-not-list-size/Most NZ businesses are sending to lists that are quietly costing them deliverability. Here's what to check first.Thu, 12 Mar 2026 00:00:00 GMTThe welcome series is the highest-leverage email you'll ever sendhttps://kraftdigital.co.nz/insights/welcome-series-leverage/https://kraftdigital.co.nz/insights/welcome-series-leverage/If you're going to build one automation this year, build this one. A practical structure for a four-email welcome sequence.Wed, 04 Feb 2026 00:00:00 GMTWhen to bring in an email specialist (and when not to)https://kraftdigital.co.nz/insights/when-to-hire-a-specialist/https://kraftdigital.co.nz/insights/when-to-hire-a-specialist/A practical view on when an email specialist earns their fee, and when a good template and a calendar reminder will do the same job.Thu, 15 Jan 2026 00:00:00 GMT